It’s often the first way people find your business.

With more people using the internet than ever before, it’s not surprising that most people try to find the products and services they are looking for by searching for them online first. In fact there are 4.6 billion people connected to the internet now, and many of them are potential customers for your business. This is why it is crucial for them to be able to find you by looking online.

Websites not only advertise your products, but can display important information such as email addresses, phone numbers, business opening hours and much more. If you’re not making it easy for your potential customers to find out this information about you then you could be losing out big time. In fact up to 88% of people who visit a website will call or make a purchase within 24 hours.

A computer showing the google search engine.

A website shows professionalism

When a business man hands you his business card, you know he’s a professional. The design and feel of that card tells us something about them and their business credentials. Websites aren’t too dissimilar to business cards. They contain information about the business such as the business name, contact information and their company branding, so do websites.

What better way to show people you’re a serious and legitimate business than by giving them the option to find you online. 

Two business women

They help you to make sales

Websites these days don’t just need to be a static page of text and imagery. They are diverse and able to function in many different ways. If you’re looking to sell products online, it has never been easier to have your own online market place. Gone are the days you had to rely on websites like eBay. Now you can create and customize your very own eCommerce website and sell products through it easily.

You don’t necessarily have to sell products directly through your website to increase sales. They can simply be a tool to advertise your products and services which then drives more customers to your business.

A computer showing sales figures
Published On: June 24, 2020 / Categories: Digital Marketing, Marketing Strategy /

Stay Informed

Keep up-to-date with all the latest news, updates and special offers by signing up for our newsletter.